Developing “A Sense of Style” – Heather Ashford


I was recently walking down Michigan Avenue in Chicago taking in the stores along the city’s famed Magnificent Mile. The street is lined with every fashion store imaginable including some of the world’s great names in fashion, jewelry, shoes, and cosmetics. As I walked along, stopped at the various stores, and looked at the window displays, it made me think of the development of my personal “Sense of Style.” So, let me pour you a glass of this new Pinot Grigio I picked up today, kick off your heels, snuggle up on the other end of my sofa and let’s chat!

Fashion and style don’t always come naturally to me. I have worked in the apparel industry, and along the way, I learned a few things, but, fashion is not inherently in my DNA. I do know what I like. I pay attention. I observe others that are good at what they do and I learn from them. I have done some modeling, a bit of film, and my face can be seen on a few products in the marketplace. I am not a supermodel; not even close.

I think there are some key, basic principles in developing your style; strengthen your skills of observation, imitate those that inspire you, try new things, push yourself a bit out of your comfort zone, and build your outfits and wardrobe around your favorite pieces as a solid foundation.

An essential skill for developing a fashion sense is our ability to be critically observant. I am fortunate to live in-world with five other very fashion forward women. Each has their own individual style, and they do it well. They own it. My sense of style will not be your sense of style, nor would you want it to be, but there is a method to define your style and make it your own. I try to do more than just observing others, I look at magazines, like Attention, as well as, RL publications. The owners and editors here, men and women, are great examples of style. I attend fashion competitions and runway shows.

Imitation is not copying the looks of others. It is looking at what they do and then integrating what you see into your style. I follow several boards on Pinterest, including fashion models and fashion topics. Then pin them to my boards for ideas that I can later look back on and use. I look for new product releases and follow a handful of fashion blogs that reflect my style. When I use the Market Place, I always sort on "newest first" when I am in a store. I tend to select the newly released items from which to build my wardrobe.

Someone once told me, “Heather your style is understated elegance, boardroom to the bedroom.”  I tend to wear conservative styles, sheath dresses, simple pumps, and understated makeup. I like to call it "understated elegance."  The words I would use to describe my style are: graceful, refined, tasteful, harmonious, and timeless. To be honest, I do it because it is easy for me. Wearing complex designs and bleeding edge fashions requires skills way above my level! Let the runway models claim that arena! I also try to keep my accessories and makeup simple. I believe in the “one bright thing” concept. One element of your outfit that pops. When people look at you, it captures their eye; then they look at the rest of your look.

As of recently, I am trying the best I can to push myself a little bit out of my comfort zone. I am seeking more pin-up/retro styles. I have recently decided to look edgier. I like to try out fetish attire and see if I can make that look work once in a while for the right occasion. Fitting the outfit to the context of the situation is easy when you are headed to the beach. It is a bit trickier when you are headed to a gallery showing or some other event that is not a close circle of friends. In those cases, stay with your go-to outfits. Experiment with new styles where it is safe and when you are more comfortable, own it. Ask for feedback from friends.

Finally, build your outfits and wardrobe around your favorite pieces. It may seem like a basic concept, but we have all seen too many noobs who have looks that are like a tattered patchwork quilt of styles and colors that don’t work. I tend to start with the dress or the bikini first. I like to build my outfits around those key pieces. I tend to start with my favorite LBD. (little black dress) and I then fit the colors to the occasion and the season. Next, I pick out the shoes from my closet, open my jewelry box or any other accessories, and then style my hair. Trust your eye. I tend to finish my look with harmonious makeup and nail polish.

So, a “Sense of Style” will be recurring conversations with others about how they present themselves to others in Second Life. It will be how they shop, decide what to wear, how they build outfits, and how they define their styles. Style is more than fashion, and it permeates into the rest our lives including our home furnishings and our workplaces. Along the way, we will meet some new girlfriends, talk with some fashion icons of SL, and maybe even meet a few fashion muses. I want to hear from you too. Drop me an email or send me a note card. So, let’s freshen up your glasses of wine, put on some classic jazz, and get snuggled in. Let’s talk!

Love always – Heather 💕💕 xoxo 


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